Justin Bieber’s second perfume, Girlfriend, which was released prior to the release of his new album, Believe, has today been unveiled a massive success in the UK.

The Perfume Shop claims that they sold one bottle every minute in the first week of it’s launch.

“With the success of Justin’s debut fragrance ‘Someday’, then this record could be broken with the release of ‘Girlfriend’,” Michelle D’Vaz said, spokeswoman for The Perfume Shop. “Traffic is so amazing online sales to one bottle sold every minute.”

Check out a video of Justin announcing the perfume below.